Echinacea Purpurea Magnus Superior flowers deep pink maturing to a rich red.  Tall but doesn't require staking.  Excellent with tall grasses to create a New Perennial style planting or Prairie style.  Flowers are long lasting, and can look good for months on end.  A very impressive and reliable plant.
 
Flowers July to September.  Eventual width 40cm and height 1 metre.  Good on all soils but doesn't enjoy being waterlogged in a boggy soil.  
 
This is a hardy perennial meaning it will die back in Winter but will survive any winter conditions and return the following years.